New York – The rapper and ice cream parlour have released a collection of ice cream flavours and sandwiches called the Fuck, That’s Delicious Holiday Package. For more insights on slow retail opportunities, read how physical retail is becoming the key to conscious consumption. The decision to offer a single fragrance also eliminates decision fatigue from the retail experience, allowing shoppers and store employees to develop a brand connection. The space itself is also a manifestation of the brand’s vision and values, taking a beautifully minimalist and raw approach with bare wooden tables, fragmented blue tiles and untreated walls. With richly detailed fragrant notes, the product design is simple and appealing – presented in corrugated cardboard and a brown paper bag. By offering a single product, the brand is setting out its reputation for having a humble and refined take on scent, without a high price point.Īvestan is offering the fragrance for £38 ($50, €45) for 50ml, and providing a product and experience more commonly associated with luxury design. London – A new Avestan store has opened on Beak Street, offering a physical location for a single unnamed fragrance.Ĭreated as part of a tribute to the late Deciem founder Brandon Truaxe, the store marks the brand’s first move into experiential touchpoints.
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